AAU, CPJHL showing commitment to diversity, respect and acceptance, on and off the ice

by Matt Mackinder

The Canadian Premier Junior Hockey League (CPJHL), in conjunction with the Amateur Athletic Union (AAU), have always shared their core values that hockey is indeed for EVERYONE.

It is now more important than ever to emphasize inclusiveness, acceptance and respect of others, no matter their differences.

“We stand behind the AAU 100 percent to provide a safe environment for everyone involved in the CPJHL, whether that be players, coaching staff, officials, fans or friends,” said CPJHL president Stephane Laveault. “Our core values reflect our commitment to diversity, respect and acceptance, on and off the ice.”

The CPJHL’s mission statement is a direct reflection on what the league strives to accomplish, on and off the ice.

To provide junior-aged players with the opportunity to develop the skills required for moving on to the next level of their hockey career. 

To provide exposure, and advance players, even if that means they move on mid-season. 

To maintain the spirit of hockey, sportsmanship and teamwork amongst all CPJHL staff, team staff, owners, coaches and players. 

To maintain a positive, professional relationship with our sponsors and business partners.

The CPJHL’s core values continue on the trend of inclusiveness.

Each team within the CPJHL will strive to provide an environment that enables our players, volunteers and staff a chance to acquire the skills needed to be successful.  

The team will be a progressive and caring partner in the community and instill the following core values: 








Excellence through Championship Work Ethic

Since its beginnings in 1888, the AAU has been the industry leader and standard-bearer in the amateur sports marketplace.

“Sports For All, Forever” is the organization's motto.

The AAU strives to offer participation opportunities to all, no matter an athlete's race, age, color, gender or cultural background.

During the upcoming AAU leadership conference, AAU leaders from across the country will come together in Orlando, Fla., to not only conduct the business of the organization, but also discuss various ways AAU can embrace diversity. It will focus on celebrating the AAU's rich cultural diversity and leveraging a spirit of collaboration. Seminars will be held by the National Consortium for Academics and Sports (NCAS) discussing diversity and leadership.

"Sports is the great unifier," said AAU second vice-president Matt Williams. “When players step on the court, the field or competition floor, they are all equal. We need that same level of equality to carry off the court as well."

Embracing diversity is an extension of the AAU Cares initiative. Started in 2016, AAU Cares is the AAU's way of giving back to the community by providing not only athletic opportunities, but also life lessons to help with learning and social responsibility.

"We will not tolerate discrimination and prejudice in any form at AAU events," said AAU president-CEO Dr. Roger J. Goudy. "As an organization that's been around since 1888, we acknowledge the past, but we will continue to create safe, nurturing environments for our athletes to participate in AAU."

The AAU encourages the athletes, coaches and parents who participate in AAU events to embrace diversity and treat each other with respect and acceptance on and off the court.